D.G. Yuengling & Son Inc.
"America's Oldest Brewery"

We teamed up with Yuengling to photograph the world's largest QR code.  This QR code covers approximately 30 acres is as long as 20 football fields on each side!  Scanning the code allows people to donate to Team Red, White & Blue, Yuengling's veterans charitable partner; watch Stars and Stripes brand ambassador Lee Brice's "More Beer" music video; and enter to win tickets to see Brice on tour this summer.  Now that's impressive! 

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Yuengling originally hired us to capture this amazing project with the use of a drone.  It didn't take me too long to realize this project was much larger than a drone was capable of.  With the FAA altitude maximum of 400', we couldn't quite see all we needed to.

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We knew time was crucial with the crops at their peak state for this project.  We took it upon ourselves to contact a pilot friend with a plane.  He agreed to take us up.  At 5000' above the ground, we had a much better perspective!  

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This project had a lot of dynamics.  We were coordinating with the farmer that planted the crop, Yuengling's Brand Manager, Executive Director of Marketing, and Sales Dept. to get this mission accomplished. 

 

I'm happy to say, we pulled it off!

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"We appreciate the great lengths you went through to make this a success for our brands" 

-Terry Fagan, Yuengling Brand Manager

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"Thank you again for your support on this project, the pictures really turned out great and everyone at the brewery is very excited!"

-Brent Summers, Yuengling National Account Manager

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